Building a brand takes time. Building a personal brand takes even longer. You may be doing things that are destroying your brand without you even knowing it. Here is what you need to know.
It can be challenging to come to terms with this truth, but the faster you do, the better your personal brand will be. There may be things that you do that negatively affect your personal brand. These are some things you should avoid when building or maintaining your personal brand.
Keep These Things In Mind To Maintain Your Personal Brand
1. Personal Brand And Self Promotion
Building a personal brand requires a small amount of modest self-promotion, and it is absolutely fine. A terrible thing you should avoid is becoming a perpetual self-promoter. Doing so is essentially self-sabotage.
If you over-promote yourself, you risk losing your unique voice amidst the sea of other voices. They all get lost in the sea of advertisements.
So what’s the magic number for self-promotion? The magic number is about 10%, that’s it. 10% of self-promotion to 90% of the actual value you provide. Always aim to achieve that.
2. Your Personal Brand And Separation From Business
Many people confuse their business’ brand with their personal brand. This happens because they believe nothing can happen to their business.
Wrong, completely wrong.
I sincerely hope nothing happens to your business. However, If the unimaginable occurs and something does happen to your business, you may lose everything you worked so hard to build over the years.
Building a personal brand can be as simple as putting up a website and an about page outlining your past with a couple of social media profiles. Voilà, your brand is created.
Are you looking for help setting up your website? Allow me to help.
3. Your Personal Brand And Your Commitment To Deliver (Or The Lack Thereof)
Many people and even big brands overpromise and underdeliver; this is an unforgivable sin in the digital world. Deliver what you promise at the right time if you commit to something. Whatever the circumstances.
You should prepare a lot of assets always available at your disposal so that in case of an actual emergency, you can deploy it as required.
If you promise your audience a new blog post every week, make sure you have at least 4 weeks’ worth of content already created. This helps build trust and credibility, and these are 2 of the most important pillars your reputation stands on while building your brand.
4. Your Personal Brand And Your Social Media Habits
Developing your brand requires the use of social media, but your social media habits may be destroying the credibility you have worked so hard to create. If you have used social media for any period of time, you know how easily a personal thought can turn into a heated debate, which hampers your personal brand.
My recommendation to anyone looking to build a personal brand would be to avoid any kind of posts that contain personal opinions or opinions which aren’t popular.
Why do I say this? Because I’m sure as heck someone will pop out of nowhere to irk you and start a debate whenever you post about controversial topics.
Think about 5 years from now. If someone reads this, will it have any repercussions? Will it hamper any opportunity? You know what you have to do if you answer yes.
5. Your Personal Brand And Your Life Goals
Building a personal brand is a smart move, whether you are trying to get a job or to help advance your business. To do this, you should establish clear goals. These should be measurable, attainable, and realistic.
You can’t just say your goal is to become an influencer because the goal isn’t defined yet.
A goal without a plan is just a vision.
Make sure you set your goals using the SMART framework and keep them in writing so you can see them every day. You’ll keep pushing forward even on days when you don’t want to because you will see them every day.
Spend some time thinking about your goals and how you can achieve them in a clear and concise manner. It will not only enable you to define your goals clearly, but will also help you decide what you want to accomplish, and most importantly, what you do not want to achieve.
The tips in this article will hopefully help you recognize any mistakes you are making and improve your brand. Don’t hesitate to get in touch if you require help.